Warning: Don’t Believe Anything I Say…
…on reviews, that is.
Did you know that reviews are hired out? I had an idea this
summer when a client hired me to write a review of an iPad cover with a stand.
Um, I don’t even have an iPad, so how would I know about the cover? The
old-school business person in me emailed him and asked if I could test out an
iPad in this cover, even if it meant mailing it back when I was done. False.
You are the weakest link, goodbye. Thanks but no thanks. His reply akin to
these is paraphrased: lie. Here’s another paraphrase: I hired a creative
writer, not a journalist. Yikes. So if you’re on Amazon looking at iPad covers
and you see my name, don’t believe what I’ve said.
This week I’ve found the same thing to be true. For a new
employer, I’ve had to write two reviews so far. One was for a Google review for
a photography shop in New York I apparently love, and today I wrote one for
TripAdivsor admonishing the best Italian day trip that I’ve ever not done.
All of this to say, if you’re the type of person who wants
to read a review before buying or travelling, think twice about what you’re
reading. It could be full of crap.
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